Comic Relief

What if everyone had enough food to eat, across the entire planet? Beagle was commissioned to produce a call-to-action film for Comic Relief & The Bill Gates Foundation to combat world hunger - and used their unrivalled access to some of the world’s biggest names to do it. We employed emotional triggers to illustrate our compelling message, and drive people to email their MP’s - asking them to deliver on their promise of funding. Charities including Comic Relief & Save the Children estimate that the ‘If’ campaign helped build contributions of almost a billion dollars, and led to millions of lives being saved worldwide.

If Campaign Film